Successful business is all about finding, serving, and keeping satisfied, loyal customers. To be most effective, these customer relationships must be managed among a company's marketing, sales, and customer-service departments. The best way to achieve this multi-function process is with a CRM (Customer Relationship Management) system and its CRM database. And, often overlooked, a strong commitment is needed from top management that everyone involved will use the system.
CRM integrates marketing, sales, and customer data from many sources, inside and outside a company, providing an all-inclusive view of one’s business. CRM helps businesses turn data into actionable intelligence. It does this by providing a better understanding of prospects and customers, managing leads, and tracking sales. Benefits include: (1) selling more products and services, quickly, easily, and effectively; and (2) having the right information at the right place and at the right time for better-informed business decisions
Data is the core of marketing and business intelligence. Data, by itself, however, is of little value. When organized and analyzed, updated, and made available company wide, however, data yields high benefits with today’s marketing and information technologies. A CRM database becomes a strategic asset, not a mere holding place for contacts, leads, and other non-organized data -- yielding increased revenue and profit.
Without CRM, managers often make business decisions from their gut feelings because they have too much data to manage, the data is not easy to access, is not maintained, or may not even exist. Although companies can produce similar products, by contrast, intelligence-rich companies will have excelled on a new level of quality, creativity, and efficiency. And unlike material assets which decrease with use, an intelligence asset increases with use.
InfoGrow can help you turn your customer data into tighter, longer-lasting, loyal customer relationships and giving you a measureable competitive advantage. We welcome your call: 800-897-9807 x 224.