Need Some Expert Advice on B2B Lead Generation, Tracking, Nurturing and Converting?

If you’re looking for some solid advice on effective B2B lead generation, then you must check out BtoB Magazine’s 2008 Lead Generation Guide.

This guide provides valuable studies, expert columns and interviews, and b-to-b market statistics.  With over 35 articles covering current topics, such as; email, direct mail, integration, events and more, you’ll find a treasure-trove of advice to help you get your lead generation processes into top notch shape. 

Like this excerpt from an interview with Laura Ramos, VP, principal analyst, Forrester Research , “Balancing lead generation with activity to build loyalty and adoption will let b-to-b marketers learn who their best customers are, how they became their best customers, how they journeyed through the buying process and how to find more like them.” 

This is one of my favorite pieces of advice because she mentions how learning about your best customers helps to find more like them.  I’ve covered this issue in my last 2 posts: What You Don’t Know About Your Best Customers Equals What You Don’t Know About Your Best Prospects  and Too Many Marketers Have Too Little Customer Knowledge

If your job entails any aspect of B2B lead generation, then this guide is something you can’t afford to miss.

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Comments

[Suzanne Obermire]

Thanks for the great resources. Most appreciated!
Suzanne

[Biotonico]

This is some great information. I think we really need to spend more time working on understanding our leads. I also think that an automated marketing software can help us free up some more time to do just that.