Hard Times Require Hard Work

I’m sure many of you have heard that phrase before.  For real marketers, that should mean more marketing and smarter marketing. A slow economy shouldn’t slow your  efforts.

As pointed out in his recent post, “Now Is Not the Time to Hide”, Lewis Green, Founder and Managing Principal of L&G Business Solutions  said "When everyone else is being super-cautious, this is the time for business to move from good to great. When everyone else is pulling their heads in, poke yours out. Get noticed. Rise above the pack."

His post provides some great suggestions for smarter marketing in these tough economic times and is well worth a read.

Yes, economic conditions are bad, have been for quite a while, with no real solutions in sight. We’ve all been flooded with blog posts, articles, newsletters, email and editorial opinions on how this puts a brake on marketing.  But unless you’re working in a progressive, marketing-oriented company aren’t you, in essence, used to working in a slow economy in your very own company?  How many of your companies are suffering their own internal recessions?   

Budget cuts, staff cuts, idea cuts, along with increased demands for proving ROI, aligning up with sales, and trying to explain to your CEO and CFO why marketing is valuable – isn’t this the norm for marketing people? Isn’t that our every day, own internal recession? 

At the first of the year, On February 26, 2008, I wrote a post addressing the issue of marketing during a recession. In that, I offered some advice on what, I believe, might help all of you live out the storm successfully.  The storm still builds around us. 

Again, you are on the brink of another year and also on the brink of possible major economic disasters, but unless you are anticipating that the bad economy is going to drive you right out of business, then you better plan on driving your marketing strong and in the right direction. 

Marketing is the push and support that drives sales.  And sales are what drive economies – all economies - yours and the world’s.  

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