Some Industries Thrive During Hard Times

Good news!  There are those industries that actually grow during tough economic times, so opportunities still abound for your sales and marketing people. Just need to know where to look. 

I’m not sure any industry is what I would call recession-proof, but according to the Bureau of Labor Statistics (BLS), there were 72 industries that grew throughout the recessions of 1990, 2001 and, again, in 2007.  Based on the BLS statistics, these industries are the most likely ones to continue growth now and in the future. 

Among the industries that have typically thrived during recessions are:

• Healthcare
• DIY industry for hardware, supplies
• Debt management
• Consulting
• Energy

There are lots more and you can find a complete list at Career Hub.  You can also find more information on these recession-proof industries at BizChicksRule, Yahoo! HotJobs, Wikipedia, plus numerous other places. 

So, check out the links above and do your own search for other valuable lists.  No doubt, you will get some ideas on how to better focus your sales and marketing efforts, find new and better prospects, and most important, thrive also. 

As I stated in my last post, Hard Times Require Hard Work, a slow economy shouldn’t slow your marketing efforts. 

And, if you have an idea or suggestion of any other recession-proof type industries, add a comment and let us all know.  There is enough business for everybody, even during hard times.  We just need to know where to look and see the opportunities. 

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Comments

[James Kurtz III]

Bob,

Thanks for illuminating the industries that have grown in previously tough times. As I work to improve my marketing plan for 2009 I will certainly consider your advice.

Cheers!