Market Smarter with Mapping

Given today’s unstable economy, tighter marketing budgets and highly competitive business environment, marketers are facing some incredibly difficult challenges. Now, more than ever, it is vital for you to find effective ways to:

• Do more with less resources
• Understand and use your sales and marketing information better
• Access and share your data faster and easier; you need answers now – not next week
• Get your sales and marketing teams on the same page

There is no better way to solve these challenges than through mapping technology and location intelligence. Why?  Because these tools provide an instant visualization of your sales and marketing information that Excel or other reports can’t provide.  They enable you to clearly see data relationships, trends and patterns that are basically invisible in the rows, columns and tables spewed out in spreadsheets.

By looking at one clean map of your customer / prospect / competitor data instead of a Niagra of numbers in dozens of unintegrated reports, you can see the whole picture clearly and make smarter, more profitable decisions faster and easier. 

Combining your sales and marketing information with location intelligence and mapping tools, allows you to effectively:

• Identify you best customers and prospects
• Determine your current market share and see/decide how to increase it
• Optimize your sales teams and territories
• Analyze, access and share your data faster and easier
• Discover new markets hidden in spreadsheet reports
• Reduce sales force travel time and increase customer contact time
• Enhance your company image
• Focus on your most profitable customers / prospects and find more like them
• Present your CEO with a clear picture of where the company is and where they need to be

Those are only a few of the benefits. The possibilities are endless.

So, given the above benefits, why isn’t every marketer in every company not taking advantage of these readily available, powerful sales and marketing effectiveness tools?  Especially now, when marketers need all the ammo they can get to fight the economy and competitors. 

As I see it, though most marketers are aware of mapping and location intelligence, they often view these tools as too costly, too difficult to learn and use, too labor intensive, and believe everything has to be built and maintained in-house.

But, that’s not the case at all.  There are easy, cost-effective options. 

Microsoft’s Virtual Earth offers an integrated set of location based services combined with best-of-breed mapping technology.  These services can easily be delivered across the Internet and/or through a company’s Intranet and maintained by an in-house team or outsourced to an experienced Microsoft Virtual Earth Certified Partner / Developer with hosting capabilities. 

So, if you don’t have the in-house resources, contracting with a qualified Virtual Earth Partner / Developer is a great way to go.  With this option, there is no need for internal hardware, development, staff resources or support.  You can get all of the benefits without any of the headaches. 

Virtual Earth delivers solid solutions to marketers in every industry to visualize and share sales and marketing information instantly, effectively connect with your customers, and efficiently manage your limited resources.

For all marketers who are looking for the best ways to overcome today’s complicated challenges and succeed in 2009 and every year after, I suggest investigating what Location Intelligence, Mapping and Virtual Earth and Hosting have to offer. 

Visit these sites and learn more:

http://www.microsoft.com/VIRTUALEARTH/
http://www.infogrowcorp.com/Home/Solutions+Index/Location+Intelligence/default.aspx
http://infogrow.typepad.com/sales_marketing_effective/2007/04/mapping_the_tre.html
http://infogrow.typepad.com/sales_marketing_effective/2006/12/location_intell.html
http://infogrowcorp.com/Home/Solutions+Index/Development+Services/Application+Hosting/default.aspx

Have a Great New Year!

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Comments

[Penny Stocks]

Fantastic article. Thanks so much for your insight and example.

[Penny Stock Newsletter]

Well written article, and I agree entirely. Thank you for your fresh point of view. Keep up the good work.