Driving Sales & Marketing Effectiveness with Customer and Prospect Proximity Reports

One of the most beneficial pieces of knowledge marketers can have is knowing where your customers and prospects are located in relation to your stores, branches, or distributors. Recognizing where your customers and prospects come from and how far they are willing to travel for your specific product or service adds considerable precision to your targeted marketing efforts.

Proximity knowledge is also the first step toward understanding your trade areas plus driving more business to your physical locations. Learn More

Ordinarily I don’t directly promote InfoGrow’s services on this blog but, in this case, I made an exception. Why? Because I keep seeing marketers in both the B2B and B2C industries save time, save money and win more sales by using our Proximity Reports – Plus tool and felt my readers should know about these benefits. 

Proximity Reports – Plus is a web service that provides quick, accurate, inexpensive, pay-as-you-go reports that append your closest locations, by air miles, to your customer/prospect records.  It can be the closest one location or all of your locations within your specified radius and maps can be added to the reports. 

Various Industry Applications

Commercial Printers / Ad Agencies / Marketing Consultants
Often, these groups are in charge of their clients’ direct mail programs.  Using the Proximity Reports - Plus tool they can match clients’ customer/prospect locations to their clients’ locations.  This information enables them to easily add their clients’ closest addresses to their mailers, which steers more customers and prospects to their clients’ physical sites, increases the marketing campaign ROI, plus boosts their value to their clients.   

Chain Retailers and Franchises  
Businesses such as restaurants, beauty salons, tax services, grocery stores, and many others, use Proximity Reports – Plus to tailor their in-house direct mail content. By understanding customer and prospect proximity, they can include local information such as: closest addresses, hours, phone numbers, coupons, and special promotions or events. Proximity knowledge enables them to improve foot traffic and drive revenue. 

Banks/ Hotel Chains/ Healthcare Providers
Service companies, such as the above and others, that are trying to win new national accounts often need to respond to RFPs (Requests for Proposals) from prospective clients. These RFPs usually include their ability to show that their locations are in a convenient proximity to the prospect’s locations, proving they can effectively meet coverage needs.  Proximity Reports – Plus accelerates the process by delivering immediate, accurate on-line proximity reports into their sales reps’ hands, providing a competitive advantage and more corporate account sales. 

Real-Life Examples

Huddle, Inc. - Huddle is a marketing company that specializes in helping national retailers, through their High School Ticket Program, to connect  with the local high school marketplace.  They currently uses Proximity Reports – Plus to localize the match of these retailers to specific schools. See Press Release  

Grainger, Inc. - Grainger is the leading broad-line supplier of facilities maintenance products serving business and institutions in North America.  A recent promotional mailer that I received from Grainger, included their 2 closest locations to my address.  It localized the marketing campaign for them and provided convenience to me. See the following example.  

Try Proximity Reports – Plus Demo
Think about your own possible applications and benefits.  Then, see how easy it is to use our on-line Proximity Reports – Plus tool to help you develop effective target marketing campaigns, assess new opportunities and increase your marketing ROI. 

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