It’s the first quarter of a new year and we’re all still battling a tough economy. Sales and marketing strategy tips, advice and reports are here, there, everywhere. I am sure you’ve read your share.
Beginning my 21st year of success in the sales and marketing world, I have ample advice that I could also pass on to you. Instead, I will simply point you to, what I believe is, the single most important piece of advice for companies of any size, in any industry, in any economy, and in any year. That is:
Why? Because if you don’t know your best customers, you don’t know enough! If you don’t know your best customers, you don’t know your best prospects and will be unable to effectively find and add more best customers! Like my last post depicts, you’re working with a blindfold on and won’t be able to hit the target.
Knowing your best customers is much more than a simple spreadsheet of key customers’ names, addresses, phone numbers and such. It is finding every piece of vital information about their company that will help you to build, solidify and leverage your current relationship with them to not only expand business with them, but to find more like them.
So, with that in mind, I’d like to help take off any blindfolds and point you in the right direction for 2010, and beyond, by linking you to a couple of my previous posts that will explain more about…the importance of knowing your best customers.
Number One Marketing Tip for Any Economy
What Every Marketer Must Know About Their Best Customers
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