In a recent article posted on Think Customers: The 1to1 Blog, “Service as a Strategic Weapon”, the author, Mila D’Antonio, cites some eye-opening results from the new “Customer Experience Report North America 2010.”
The most startling findings learned from the report are that 85% of the 2,217 consumers interviewed said they would pay more for superior customer service. How much more? From 5% to 25% more! Now, that would have a significant impact on any company’s bottom line.
Just think about it for a minute and do the numbers. What would just a 5% in additional revenue mean to your company?
For the complete Think Customers: 1to1 Blog article, in case you didn’t catch it from above, visit http://www.1to1media.com/weblog/2010/10/customer_service_as_a_strategi.html#more.
And, for the complete “Customer Experience Report North America 2010”, click on
http://www.rightnow.com/landing-customer-experience-impact-2010.php
Superior customer service is critical to all companies, of all sizes and in every industry. As Mila D’Antonio so accurately concludes in her article, “It could be the single most important element for a company’s survival going forward.”
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