Maps do more than display a place or show how to get from point A to point B. In sales and marketing, for example, maps let you conceptualize spatial relationships more easily than with rows and columns in mind-boggling spreadsheets in which intelligence often lies hidden. Even better: when combined with CRM (Customer Relationship Management) systems, mapping reveals CRM data, graphically and color-coded, with street and satellite images.
Eighty percent of a company's data has a map-related component. Because maps let you easily visualize spatial data, you can quickly and easily identify growth opportunities to gain market share.