Can you identify your best prospects? Show your distributors missed opportunities? Focus your sales reps on your most profitable accounts? If not, then this blog is for you.
Hello, my name is Bob Sullivan and I’m president of InfoGrow Corporation. For 17 years, InfoGrow has been showing sales and marketing teams how mapping – location intelligence and CRM helps organizations to sell more and spend less by reducing marketing waste and optimizing sales productivity.
While a picture may be worth a thousand words, a map may be worth hundreds of thousands of dollars or millions by bringing the business intelligence of your sales & marketing data alive so everyone gets the message. Understanding your information for more effective prospecting is the first step. Turning your information into a trackable sales & marketing process, that shares lead generation campaign information with sales reps so they stay focused on your best accounts, and best prospects, is the role that your CRM system should be playing.
If you’re like most CEOs, COOs, VPs, market researchers, sales managers or support team members, then the following will sound familiar:
- I am constantly putting out fires
- We cannot get the data we need for analysis from IT
- Our sales and marketing teams are not on the same page
- My desk is stacked with piles of spreadsheets that don’t tell me crap
- What are those sales reps doing anyway?
Often, as the forest of information gets larger, it’s harder for us to see the trees!
Mapping and CRM can alleviate many of these pains (at least a whole lot of them). Make your job, if not easier, at least a whole lot more manageable. Make your company more profits. Make your owners happier. Make your competitors worry. And the list goes on.
In this blog, my guest contributors and I will focus on your issues with using information to sell more and spend less. I welcome questions, contributions and comments.
Recent Comments